FROM TRADITIONS TO MUST-SEE MOVIES, NEW SURVEY FROM MARCUS THEATRES® REVEALS HOLIDAY FAVORITES
Moviegoing is a Top Holiday Tradition; Moviegoers Invited to Share Their Favorite Movie Memory for a Chance to Win Movies for a Year
Milwaukee, November 29, 2018… With another holiday season upon us, Marcus Theatres®, the fourth largest movie theatre circuit in the U.S., surveyed more than 4,500 of its Magical Movie Rewards℠ members in eight states to find out what traditions — and Hollywood blockbusters — made the top of their list. Survey respondents were from Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, Ohio and Wisconsin.
Survey participants were first asked about how they approached the holiday season. A total of 80 percent shared that the holidays tend to put them in a “more festive mood” versus “stressing them out,” and nearly 44 percent indicated that they got a jump start on holiday shopping beginning in October. But what traditions rose to the top?
Favorite Holiday Traditions
A whopping 72 percent of respondents reported that “going to the movies with friends and family” was a yearly holiday tradition. In fact, moviegoing was the third most frequently enjoyed activity, behind only “decorating the house/tree” and enjoying a “big holiday meal,” which were tied at 86 percent. Other annual pastimes that topped the list included “hanging stockings” (61 percent) and “sending holiday cards” (53 percent). Separately, the survey asked about traditional holiday specials and movies that are “must sees” each year. The top five present and past films/specials follow.
Most Anticipated Holiday Blockbusters
When going to the theatre this holiday season, respondents had clear favorites for what they are most excited to see. Of the big blockbusters debuting this November and December, the top five picks included:
- “Dr. Seuss’ The Grinch”
- “Mary Poppins Returns”
- “Fantastic Beasts: The Crimes of Grindelwald”
- “Ralph Breaks the Internet”
Must-see Holiday Classic Specials and Movies
In addition to seeing new films, certain holiday specials and movies have also become a standing tradition. Animated classics and comedies topped this list:
- “How the Grinch Stole Christmas!”
- “Rudolph the Red-Nosed Reindeer”
- “A Christmas Story”
- “National Lampoon’s Christmas Vacation”*
*These films are part of Marcus Theatres’ Holiday Classics Series.
“The survey results echoed something we already know — holidays are all about making memories and movies are a big part of the season,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “Moviegoing is more than an entertainment experience; it’s about gathering with friends and family to create memories that will last long after the credits roll.”
In the spirit of the holidays, Marcus Theatres is pleased to introduce its new Movie Memories Contest. From now through Thursday, January 3, 2019, participants are invited to share their favorite moviegoing memories for a chance to win a 2019 Marcus Annual Movie Pass for up to four people. One winner will be selected by a panel of judges based upon uniqueness, passion, style and tone, and presentation. (**Abbreviated contest rules below.) For official contest rules and to submit a memory, visit www.MarcusTheatres.com/Memories.
For showtimes, movie tickets and to learn more about Marcus Theatres, visit: www.MarcusTheatres.com.
**Abbreviated Contest Rules: NO PURCHASE NECESSARY. Contest open to U.S. residents at least 18. Contest began on 11/16/18 and ends 1/3/19. Limit one entry per day, per entrant. Void where prohibited. Marcus Theatres Corporation., 100 East Wisconsin Avenue, Suite 1900, Milwaukee, WI 53202, is the sponsor of this contest. For Official Rules and prize descriptions, visit www.MarcusTheatres.com/Memories.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 890 screens at 68 locations in eight states. Upon completion of its announced acquisition of the Movie Tavern circuit in early 2019, Marcus Theatres will own or operate 1,098 screens at 90 locations in 17 states. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).